WhatsApp has become one of the most highly effective communication platforms and is being rapidly adopted by businesses. A large number of individuals and organizations are utilizing their WhatsApp Business API customer support and service, lead generation and relationship management.
WhatsApp business API was introduced in 2018 aimed to make small, and medium-sized businesses reach their target audience. WhatsApp Business Account is for businesses to manage a trustful relationship with consumers by being always available to them, thus increasing brand reach and visibility. It is not a surprise that WhatsApp for Business has interested small and medium enterprises and even big brands who wish to expand their presence and make sure to integrate into their consumer's journey by accessing each touchpoint possible.
Benefits of WhatsApp Business for companies
- Verified business profile
- Guaranteed end-to-end encryption and GDPR-compliant communication
- Many ways to get in touch with consumers
Benefits for consumers
- WhatsApp is the preferred communication channel for many consumers nowadays.
- Consumers prefer to chat over calls
- Consumers can connect with brands anytime and anywhere they want
- Consumers can easily send videos, pictures or voice messages and explain their problem in a much better way.
- Consumers receive fast solutions
Benefits for companies
- Brands can reach over 2 billion people worldwide
- Brands answer inquiries around 60% faster than by phone or e-mail
- Brands via automation can reduce manual labour thus more focus on other essential tasks
- Brands save the costs for expensive call centres and old CRM systems
- Brands can reach consumers where they are thus enhancing the experience
How To Get WhatsApp For Business Account?
Any business that uses WhatsApp Business is automatically listed as a "corporate account".
The primary requirement for using the WhatsApp Business API is a verified WhatsApp company profile, which is created through Facebook Business Manager.
Secondly, businesses need a telephone number that is assigned to the WhatsApp customer service channel. Mobile and landline numbers both can be taken.
On the Facebook Developer page, WhatsApp provides detailed explanations of the technological implementation. If organizations decide to work with a WhatsApp Business Solution Provider such as mTalkz, they take care of the complete technical requirements and even offer comprehensive support.
To know more about mTalkz click here!
Brands can also use WhatsApp chatbot services.
- Through WhatsApp chatbot, brands can connect are available 24/7
- You can continuously learn and improve
- WhatsApp chatbot is very fast but also very patient when the consumers want to have a long conversation
- Unlike manual labours, chatbots remember every data
- Chatbots are low-maintenance as unlike apps they do not need to be continuously updated to new operating systems.
